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Goldwell
Discovering Goldwell you will find a broad assortment of hair care, color and styling products that will convince you with innovative formulas for beautiful hair.
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Goldwell was founded in 1948 by then 27-year-old merchant Hans Erich Dotter in Germany. At that time the first product launched by Goldwell was revolutionary to the hair care market: a perm. This outstanding product was named "Goldwell Ideal". In the early years of the company’s history, the ultimate goal was to offer salon exclusive programs to hairdressers. In the following years, though, the brand became more and more popular among a much broader audience due to constant product research and launches of more and more products. Sprühgold for instance is one of the bestselling hairsprays nowadays, which already entered the market in 1956. In 1989 Goldwell became part of the Japanese KAO Corporation (Tokyo). Today Goldwell is renonwned in over 29 countries all over the world and enjoys the highest recognition among professional hairdressers.
In the course of the development of hair cosmetic products and services the fulfillment of the highest standards is top priority to Goldwell. New inventions and the latest technologies are essential to product research for Goldwell. In this manner, Goldwell constantly produces innovative and high-quality hair care and styling products. Another crucial factor of the successful history of the traditional brand is team work which has shaped the company’s philosophy ever since its establishment.
Stylists from all over the world have long relied on the traditional brand and they still do so. That's why Goldwell hair care, styling products and hair colors are found in so many hairdresser salons. Goldwell not only convinces with its wide range of products but also with the products‘ immediate effects. Goldwell embodies healthy, shiny and beautyful hair for any hairtype and hair length.