Directions Semi-Permanent Hair Colour - storm grey

Directions Semi-Permanent Hair Colour is a must-have for those who love to regularly switch up their hair colour! This semi-permanent direct hair dye works well on most hair types and lasts approximately 4 to 8 washes. The cream can be applied directly to the hair and does not need to be mixed with peroxide. This hair colour by Directions is available in a wide range of shades – from bold and flashy to dark and edgy, anything is possible. All shades are mixable to create individual results.

Directions Semi-Permanent Hair Colour can be used on both natural, virgin hair as well as lightened hair. Results are most intense on bleached and blonde hair. If your hair is darker than medium brown, you can achieve really nice effects by using very bold shades. However, if you want to achieve a lighter shade than your current colour, you have to bleach your hair first. In this case, we recommend that you consult a professional. The formula is enriched with conditioning ingredients to ensure hair feels nourished and luscious. 

Directions Semi-Permanent Hair Colour – instructions: 

• Do not mix with peroxide. 
• Do not use on eyebrows and lashes. 
• Wash your hair with a pH balanced shampoo beforehand but do NOT use conditioner or a hair mask. These products can stop the dye from taking. 
• Wear gloves to protect your hands and avoid contact with clothes, jewellery, and delicate bathroom surfaces. 
• Unwanted yellow undertones in blonde hair can be neutralised with White Toner, Lilac or Silver. 
• Follow the instructions on the product packaging. Directions Semi-Permanent Hair Colour should be applied to towel-dried hair with a tint brush. Comb through until the hair colour emulsifies and becomes frothy. Allow to develop for 15 to 30 minutes, then rinse thoroughly with lukewarm water.